Coaching Hub®
ESEN Platform
Panoramic view of Downtown Miami and Biscayne Bay
From BEING to expansion

Everything you want to expand begins within you.

At Coaching Hub we help you discover who you are, develop what you know how to do, position your value and turn it into results you can maintain and multiply.

Training, strategic mentoring, business and technology for people, professionals, entrepreneurs and companies that want to make a real impact and build sustainable results.

+1,000students
+200companies served
+22countries
Since 2016Miami · Latin America
An ecosystem for your expansion

Coaching Hub®

People. Business. Technology. Results.

We are an ecosystem of training, strategic mentoring, business and technology that helps you discover who you are, develop what you know how to do, position your value and turn it into sustainable results.

We integrate human transformation, strategy, business and technology to drive growth from the inside out.

Your next level

BE 360™Four dimensions. One integral vision.

Your growth doesn't happen in a single dimension.
Who you are shapes what you do.
What you do shapes what you build.
And what you build can become wealth, business, impact and legacy.

At Coaching Hub we see your growth as a whole.

Mentor talking with a couple about their life plan, with a family, home and legacy sheet on the table
SER PERSONAL™Life with purpose
WisdomEnergyReason

Transform who you are.

Mentor standing, guiding a team of professionals in front of a flip chart showing the path to the goal
SER PROFESSIONAL™Profession with impact
MeaningStrategyResults

Turn what you know how to do into value.

Mentor showing wealth-growth charts on a tablet to his clients
SER WEALTH™Wealth with legacy
StrengthExpansionProfitability

Build, protect and expand what you have achieved.

Mentor presenting results to a business team with charts on screen
SER BUSINESS™Business with meaning
SustainableScalableProfitable

Build a business ready to grow.

In which dimension is your next level?

Discover SER 360™ →
Woman in profile with closed eyes and a brain lit up with connections of light
Discover your natural energy

SER DNA SCAN™

An X-ray of the energy you create value with.

SER DNA Scan™ is an assessment tool that identifies how you naturally add value.

It doesn't measure what you know how to do.

It measures where your energy is: what comes most easily to you, where you make the biggest impact and which kinds of activities fuel your growth.

40 questionsPrimary archetypeSecondary archetypeInstant results
SER DNA Scan wheel: Visionary, Builder, Accelerator, Operator and Connector in a cycle. The idea becomes structure, the structure gets going, the result is refined and sustained, quality multiplies through others and the network reveals the next opportunity.
The five archetypes

Visionary™

Sees opportunities others don't see yet. Opens markets.

→ The idea becomes structure.

Builder™

Turns ideas into structure. Designs systems and processes.

→ The structure gets going.

Accelerator™

Pushes and delivers. Turns movement into results.

→ The result is refined and sustained.

Operator™

Sustains, optimizes and safeguards quality.

→ Quality multiplies through others.

Connector™

Creates relationships, trust and new opportunities.

→ The network reveals the next opportunity.
Discover what is limiting your growth

5P™Business
Model Diagnostic

A comprehensive diagnostic to identify where your business stands today, its main gaps and what it needs to grow.

  • 5 dimensions
  • 25 assessment aspects
  • Includes the team's SER DNA Scan™
  • Actionable results
People⌄
  • SER DNA Scan™
  • Energy and talent
  • Roles
  • Leadership and culture
  • Complementarity
Products⌄
  • Value proposition
  • Offer
  • Differentiation
  • Profitability
  • Evolution
Processes⌄
  • Critical processes
  • Systems
  • Flow
  • Efficiency
  • Automation
Positioning⌄
  • Identity
  • Market
  • Differentiation
  • Marketing
  • Communication
Productivity⌄
  • Priorities
  • Execution
  • KPI
  • Resources
  • Results
How we work

We don't improvise your growth.

We don't start with the solution.We start by understanding where you are.

A structured process that turns diagnosis, strategy and mentoring into measurable results.

01
UnderstandDiagnosis with clarity
  1. 01

    We diagnose

    SER DNA Scan™
    5P™ Business Model Diagnostic.

  2. 02

    We analyze

    We cross-reference information and detect opportunities.

  3. 03

    We prioritize

    We define where to focus for the greatest impact.

02
TransformStrategy in action
  1. 04

    We design

    We build the strategy and action plan.

  2. 05

    We implement

    We support you and your team.

03
ExpandSustainable results
  1. 06

    We measure

    We connect initiatives to real business KPIs.

  2. 07

    We optimize

    We adjust, strengthen and grow again.

Result EXPANSION. We measure. We learn. We adjust. We grow again.
Strategic Biointelligence™

Strategy begins by understanding your BEING.

Strategic Biointelligence™ connects who you are with the way you think, decide, communicate, lead, create value and build results.

From the inside out

BE

Who you are and how you think.

Behavior

How you think, decide and act.

Strategy

Where you're going and how you get there.

Communication

How you express your value.

Positioning

The place you hold in the market's mind.

Results

What you produce and can measure.

Expansion

More impact, more opportunities and a greater legacy.

When you transform the source,you transform what you produce.
Our solutions

For every stage of your expansion

Hands taking notes next to a laptop during a training sessionACADEMY
Training + certification

Train, develop new skills and get professionally certified.

Personal MentorCoach™Business MentorCoach™Neuro Insurance Coach™Financial MentorCoach™

Programs endorsed by URBE University for their quality and transformation methodology.

Explore Academy →
People working together at a table, in conversationMENTORING
Strategic mentoring

You don't have to discover your next level alone.

Personal MentoringProfessional MentoringBusiness Mentoring
One-on-oneGroup
Explore Mentoring →
Open office with teams at workBUSINESS
Consulting + strategy

We help you build a stronger, more profitable business that is ready to grow.

5P™ Business Model DiagnosticSER DNA Scan™ for teamsStrategic Biointelligence™Business modelsCompany cultureStrategyMarketingPositioningNeurosalesNeuromarketingArtificial IntelligenceAutomation
SER — Business with Meaning™Purpose + Model + Positioning + Results + Expansion
Explore Business →
Agent Hub dashboard, the business operating system developed by Coaching Hub, on a tabletTECHNOLOGY
Technology that powers transformation

Technology doesn't replace the MentorCoach. Technology amplifies their capacity.

Coaching Hub AppNÚMERAArtificial IntelligenceDigital platformsTools for MentorCoachesFuture technology solutions
Explore Technology →
Our expansion process

Your path to expansion™

Expansion doesn't happen overnight. It is built from who you are to what you are able to multiply.

Expansion · the result
Woman with closed eyes breathing in front of the skyline at dawn01
BE
The starting point

Discover who you are, what drives you and where your value comes from.

Focused man working on his laptop with the city in the background02
DO
Turn potential into capacity

Develop knowledge, skills and competencies.

Woman looking at the skyline with confidence03
HAVE
Turn capacity into results

Turn what you know how to do into value, opportunities and results.

Man from behind watching the city at sunset04
MAINTAIN
Make it sustainable

Build habits, systems, processes and structure to sustain what you've achieved.

Person on a mountain summit looking at the city at dawn05
MULTIPLY
Expand what you've built

Multiply your impact, your results and your legacy.

Stone path toward the Miami skyline and the bay at dawn
The result
EXPANSION™

Expansion is not a stage.It is what the process produces.

Discover your path →
More than coaching

We transform people. We build businesses. We create expansion.

Since 2016, Coaching Hub® has evolved into an ecosystem of training, strategic mentoring, business and technology, created to guide you from who you are to what you can build, maintain and multiply.

We integrate human transformation, strategy and technology with real business experience to turn knowledge and purpose into value, positioning and sustainable results.

  • +1,000students
  • +200companies
  • +22countries
  • 2016since
Get to know Coaching Hub
Student community celebrating at the close of the Life Coaching Experience by Coaching Hub ●Coaching Hub community · Miami
Servio Fernández, founder of Coaching Hub®
Our founder

Servio Fernández

Transformational Mentor Coach · Strategist · Entrepreneur

More than 25 years of experience connecting human transformation, strategy, marketing and business across Latin America and the United States.

His experience building companies, developing business models and leading projects became the foundation of a vision:

Behind every business, every strategy and every result, there is always a person.

Meet Servio
Results

Results that speak for themselves

Since 2016 we have worked with people, professionals, entrepreneurs and companies in Miami and Latin America. These are the numbers and the stories behind them.

+1,000Students
+200Companies served
+22Countries
2016Since
Downtown Miami and Biscayne Bay opening toward the horizon
Your next level

Starts here.

Discover your energy, understand where you are and activate your path to expansion.