About us

We transform from BEING. We build for expansion.

Coaching Hub® is an ecosystem of training, strategic mentoring, business and technology that helps people, professionals, entrepreneurs and companies transform who they are, strengthen what they do and build results they can maintain and multiply.

Since 2016 we have developed our own way of understanding growth: sustainable transformation happens from the inside out. That's why we don't start by only asking what you want to achieve. We start by understanding who you are, where you are, how you create value and what you need to transform to reach your next level.

We don't work only on what you want to achieve. We work on who you need to be to build it.

Explore our ecosystem Meet Servio Fernández

HAVE

MAINTAIN

MULTIPLY

Our essence

From the inside out.

We believe a strategy can tell you what to do. But when you understand who you are, how you think, how you decide and how you create value, you can build a strategy that truly makes sense for you.

That's why we connect:

Purpose+Energy+Knowledge+Strategy+Action

We integrate human transformation, neuroscience, Strategic Biointelligence™, strategy, technology and Artificial Intelligence to connect people's development with personal, professional and business results.

People + Business

Our way of working brings together two worlds that have traditionally been addressed separately.

Because behind a company there are people.
Behind a strategy there are decisions.
Behind decisions there are behaviors.
And behind behaviors is BEING.

We understand the source to transform the result.

Our track record

A story measured in people, companies and transformation.

Since 2016, Coaching Hub® has guided personal, professional and business transformation processes across different countries, industries and markets.

What began as a training platform has evolved into an ecosystem that integrates education, mentoring, business strategy and technology.

+1,000Students

+200Companies served

+22Countries

2016Transforming people and businesses ever since

Programs endorsed by URBE University for their quality and transformation methodology.

But behind every number there is something more important:

a person,
a professional,
a team
or a company
that decided to evolve.

What we believe in

Purpose. Mission. Vision.

Purpose

Transform people who transform their environment.

To drive people, professionals and organizations to discover and develop their potential, connecting purpose, knowledge and strategy to build better results, better businesses and better futures.

Mission

Train, guide and empower.

To train, guide and empower people, professionals, leaders and organizations through methodologies, strategic mentoring and technology that connect the transformation of BEING with the capacity to do, build, maintain and multiply sustainable results.

Vision

A global transformation ecosystem.

To build a global transformation ecosystem that connects people, knowledge, business and technology, developing leaders capable of making an impact and organizations capable of growing with purpose, structure, profitability and meaning.

How we see growth

All growth begins in BEING.

For years we have watched people try to change their results without first transforming what produces them.

Professionals who want to position themselves without clarity about who they are.
Companies that want to sell more without reviewing their value proposition.
Teams that want to produce more without understanding how their talent is distributed.
Entrepreneurs who want to scale without having built the structure to sustain growth.

Our vision starts from a simple idea:

Results are a consequence. That's why our path begins much earlier.

01BEDiscover who you are and where your value comes from.

02DODevelop the capabilities you need to act.

03HAVETurn those capabilities into results.

04MAINTAINBuild habits, structure, processes and systems capable of sustaining them.

05MULTIPLYExpand your results, impact and legacy.

The result is EXPANSION.

SER 360™

Four dimensions. One integral vision.

We don't believe growth happens in a single dimension.

Who you are shapes what you do. What you do shapes what you build. And what you build can become wealth, business, impact and legacy.

That's why we developed SER 360™, our integral vision of transformation.

SER PERSONAL^™Life with purpose

WisdomEnergyReason

SER PROFESSIONAL^™Profession with impact

MeaningStrategyResults

SER WEALTH^™Wealth with legacy

StrengthExpansionProfitability

SER BUSINESS^™Business with meaning

SustainableScalableProfitable

Explore SER 360™

Our methodology

We don't work from intuition alone.

We have turned our experience into methodology.

Throughout our evolution we have developed our own methodologies and tools that allow us to understand before we intervene.

We don't start with the solution. We start by understanding the person, the team and the business.

Integral vision

SER 360™

Our integral vision of personal, professional, wealth and business transformation.

People and teams

SER DNA Scan™

Identifies how a person naturally creates value and how that energy can be complemented within a team.

Business

5P™ Business Model Diagnostic

Analyzes a business across five fundamental dimensions:

PeopleProductsProcessesPositioningProductivity

From BEING to strategy

Strategic Biointelligence™

Connects who you are with the way you think, decide, communicate, lead, build strategy and produce results.

Understand first. Transform next.

A multidisciplinary vision

Science, strategy and technology in service of transformation.

We don't believe a single discipline can explain or transform every challenge of a person or a business.

That's why we integrate different perspectives within our ecosystem.

01Neurocoaching

Connects behavior, emotions, decisions and goals.

02Neurocommunication

Develops clearer, more conscious and strategic communication.

03Neuroleadership

Strengthens the way people, teams and organizations are led.

04Neurosales

Integrates behavior, trust and decision-making into the sales process.

05Neuroentrepreneurship

Turns knowledge, purpose and capabilities into models capable of creating value.

06Neuromarketing

Connects behavior, perception and positioning with market decisions.

07Strategic Biointelligence™

Integrates who you are with the way you think, decide, communicate, lead and build results.

08Artificial Intelligence

Amplifies our ability to analyze, create, systematize, automate and execute.

We don't use a single tool.

We build a system around the person and the business.

The man behind the vision

Servio Fernández

Transformational Mentor Coach · Strategist · Entrepreneur · Founder of Coaching Hub®

Servio Fernández is a Transformational Mentor Coach, strategist, entrepreneur and founder of Coaching Hub®.

His career brings together more than 25 years of experience in business, strategy, marketing, consulting and business development across Latin America and the United States.

Long before creating Coaching Hub®, Servio built his career creating companies, brands, campaigns, business models and commercial strategies.

As an entrepreneur and consultant he has taken part in developing more than 50 business models, led more than 3,000 activations and more than 200 campaigns, generated more than US$7 million in his own revenue and managed more than US$20 million in advertising investment for Florida Blue.

That experience allowed him to understand business from the inside:

CreateSellLeadPositionManageSolveAdaptGrow

But his professional evolution led him to a deeper question:

Why do some people, even with knowledge, opportunities and tools, manage to transform their results while others remain stuck?

That search led him to go deeper into human transformation, coaching, neuroscience, leadership and behavior, including training at Tony Robbins Mastery University.

The convergence of both worlds, human transformation and business experience, ended up defining his work philosophy:

"Behind every business, every strategy and every result there is always a person."

Because when the person changes, so does the way they think, decide, communicate, lead and build. And when the source changes, the results can change.

In 2016 that vision took shape with the creation of Coaching Hub®.

What began as a platform to train and certify coaches evolved into a transformation ecosystem that today integrates training, strategic mentoring, business and technology.

His work starts from one premise: knowing what to do is not enough.

You need to understand who you need to BE in order to DO what is necessary, build what you want to HAVE, develop the capacity to MAINTAIN IT and finally MULTIPLY IT.

That integration of BEING and strategy has become the core of his work with people, professionals, entrepreneurs, teams and companies.

Real experience behind the methodology

We don't talk about business only from theory.

We have built, operated, positioned and transformed them.

25+Years of experience

50+Business models developed

3,000+Activations

200+Campaigns

US$7M+Own revenue

US$20M+Advertising investment managed for Florida Blue

From experience to ecosystem

A vision became methodology.

Servio Fernández's business experience began to merge with coaching, neuroscience and human transformation.

From that convergence Coaching Hub® was born in 2016. What began as a training platform evolved into an ecosystem capable of supporting different moments of growth.

ExperienceMethodologySystemEcosystemExpansion

Training becameACADEMY

Mentoring evolved intoMENTORING

Business experience was structured intoBUSINESS

And technology opened a new dimensionTECHNOLOGY

Experience became method.
Method became system.
System became ecosystem.

Our ecosystem

Four ways to support the same transformation.

Academy

Training + Certification

Programs

Personal MentorCoach™Business MentorCoach™Neuro Insurance Coach™Financial MentorCoach™

Mentoring

Strategic mentoring

Areas

PersonalProfessionalBusiness

Format

One-on-oneGroup

Business

Diagnosis + Strategy + Implementation

5P™SER DNA Scan™ for teamsStrategic Biointelligence™Business modelsCultureStrategyMarketingPositioningSalesAIAutomation

Technology

Technology to power transformation

Coaching Hub AppNÚMERAArtificial IntelligenceDigital platformsTools for MentorCoachesNew solutions

They are not four separate businesses.

They are four vehicles for one and the same vision.

Business with meaning

A business can be profitable without losing its purpose.

We believe in companies capable of connecting what they stand for with the value they create. Businesses where purpose and profitability don't compete.

Where people, strategy, positioning, processes and results work as one system. That's why our business vision seeks to build businesses that are:

SustainableScalableProfitable

Businesses ready to deliver results, adapt, grow and create impact.

Servio Fernández advising two entrepreneurs in front of the Miami skyline

SER — Business with Meaning™

Our specialized vision to connect:

Purpose+People+Business model+Strategy+Positioning+Results+Expansion

Explore Business with Meaning

Where we're going

The next chapter is expansion.

We keep evolving. We are adding new methodologies, Artificial Intelligence, technology, digital platforms and business models that expand our capacity to support people and organizations.

But while the tools evolve, our conviction remains:

Expansion doesn't start on the outside. It starts in BEING.

We believe in people capable of developing their potential and putting it at the service of something bigger.
In professionals capable of turning knowledge into impact.
In companies capable of generating profit without losing purpose.
In technology capable of empowering people, not replacing them.
And in businesses capable of building value, growth and legacy.

We don't work only so that you achieve more. We work so that you become who you need to be.

To build what you want.
To maintain what you have built.
And to multiply the impact of what you are able to create.

BE→DO→HAVE→MAINTAIN→MULTIPLY

EXPANSION.

Coaching Hub®From BEING to expansion.

Discover our ecosystem Meet Servio Fernández